American electronic eCommerce giant Amazon is planing to grow its large appliances sales in India this festive season. The company which claims a 400% growth in sales of air conditioners, washing machines and television sets plans to increase its production by doing installation services.
Amazon’s partnership with LG
“We currently offer a range of over 60 products across all top brands which will be expanded further before the festive season, apart from the addition of other categories such as air purifiers.We have recently partnered with LG for air purifiers,” said Suchit Subhas, category leader for appliances and automotive parts at Amazon India.
Installation services for large appliances
The market place will likewise expand its establishment administrations for extensive apparatuses to 40 urban communities by August-end contrasted with the 13 urban areas it right now benefits. This is a piece of the push on high gross merchandise value (GMV) class to check in a vast offer of offers amid the deals amid Diwali.
The stage had set up 12 devoted satisfaction focuses (FCs) for TV and extensive machines class prior this year while equal Flipkart extended its production network to incorporate 10 FCs for the classification. Amazon India has likewise planned to build the scope of free booked conveyances to 51 urban areas from the current 45 urban areas secured under this. As per advertise reports, classes like furniture, toys, individual apparatuses, and little and vast local machines have developed relentlessly till February.
Amazon’s Plan for the Upcoming Festive Season
“For the upcoming festive season, Amazon is focusing on Fashion, home appliances and also on beauty and personal care” said Satish meena, a senior forecast analyst at Forrester Reasearch.
During the recently concluded Great Indian sale event by Amazon, large appliances category registered a growth of 10x over business as usual with overall spike of 15x for the TV segment. The platform has introduced no cost EMI options on credit card, in line with easy financing options and exchange options. “ This easy financing options and cash back driven by Amazon Pay will pay a strategic role in growth of the segment” said Subhas.