Many SEO experts are confused about the fact that Google’s new update BERT gives some sort of values or scores. Danny Sullivan from Google clarifies that BERT doesn’t give any values or rates particular webpages or websites.
Also Read: Changes Are Noticed In Google Search Ranking Algorithm Update
Google Words:
Google states that BERT doesn’t work in this way. BERT is simply to help Google for a better understanding of the languages. It will help Google to know more about normal language. Google BERT is not the same as Google Panda who gives scores to the websites.
Danny Sullivan Tweet:
BERT doesn't assign values to pages. It's just a way for us to better understand language.
— Danny Sullivan (@dannysullivan) October 30, 2019
It's more sentences and phrases.
— Danny Sullivan (@dannysullivan) October 30, 2019