The users are about to use a new way of messaging by using a photo overlaid with text.
How to use the feature?
While replying in a Direct Messages, the user types his text, then tap on the camera icon at the left. This will overlay the message in camera view. Colour hues could also be added for better appearance.
Trending with Background Colours
Facebook has shown much interest on the use of background colours. Firstly, they added colours to Facebook’s status update and then on Instagram Stories. Recently, they are testing it for comments.
More perks to advertisers
Instagram has recently added the feature of sharing Stories via DM and also allowed the use of links in them which is beneficial as individual post cannot have links. This type of messaging service can make the conversation more interactive for brands