More search engine options are now available and an introductory screen for not being bias. DuckDuckGo is not satisfied with Google’s search choice screen for Android users in Europe, even it is only a choice, and now they have released their own plans. It will give more search engine choices to the users and it will also help them in the selection process.
Image Source: SearchEngineLand

Introductory Screen

DuckDuckGo will have a screen that will show the ways to change the default search engine later. It’s version also tells that all the search engines show different results, have their own in matching our value, and collecting data. However, Google shows choices and details together on the screen. (mentioned in the above image).

DuckDuckGo replace the term “Search Provider” with “Search Engine”, as this term is used mostly is companies and it is easy to understand this phrase. “Search Provider” is used in Google’s version. Removing implicit bias, DuckDuckGo has given “select a search engine” instead of ” choose your search provider” which is in Google’s version.

Recommendation: DuckDuckGo Becomes Default Search Engine Option For Android In EU

More Search Engine Choices

Google only shows users with four search engine choices in which one is of Google itself. The other three are selected in an auction. It is seen that the menu of  Google’s search preference does not follow the facts for which it was made for the European Union. However, DuckDuckGo follows the pay-to-play auction model for the search slots that are artificial.

In all EU, DuckDuckGo and Info.com will appear as options alongside Google.

Image Source: SearchEngineLand

In DuckDuckGo we can see larger logos along with a brief description of options on the same menu. DuckDuckGo quoted Microsoft’s 2010 web browser choice screen as an example of its introduction and choice screen.

While testing, DuckDuckGo was continuously in touch with the users and asked them,” Which version would be easy for them to make a choice  in search engine other than Google?”

Impact

Concerns have been raised regarding the app preference issue raised in the 2018 Android antitrust ruling, as Google limits the search engine options and the auction for the appearance of the competitor.

Profits made by Ecosia and DuckDuckGo contribute some part of their profit in the Reforestation, have both been a competitor for Google’s methodology. It may happen that Android users nay shift to search engine that isn’t Google because of Google being pressurized to adjust due to attention gained by them or other entities.

Leave a Reply

EXPLORE THE LATEST

EXPLORE THE LATEST

That answer every ifs and buts of digital marketing

Stay ahead with deeper understanding of the trends and up-to-date marketing tactics; all tried & tested in the ever-growing digital space.

EXPLORE THE LATEST

Who, What, When,

Where, Why, & How around the Globe

Stay on top of your game with local, national, & international affairs that have an impact in one way or another.

Looking to
Achieve your Goals?

Let us help you
get there!

We're a digital agency focused on
creative and results-driven solutions.

Start With
Submit Form Below