Twitter has launched a new version of its calendar to help the user hold a track of latest upcoming events.

What is the change in the calendar?

It has added multi-day events focussing days like Charity Day, Literacy Day and many more. Twitter feels that such days would help in engaging audience through these messaging.

Business in Highlight

This calendar also includes NFL, Fashion Weeks in New York, London and Paris which marks its relevance for any business venture.

What is the advantage of using such calendar?

The calendar includes a feature called tweet volume for any major event based on the previous year. This would help the marketers to learn about involving in which event.