Facebook Analytics is going to be down from June 30, 2021. The company is giving three month time period to look for other options. Marketers will have three months of the time period to export their data.
According to various marketers, three months of notice is short notice as every social media manager is totally dependent on Facebook Analytics to measure conversion data, etc.
Facebook Analytics will no longer be available after June 30, 2021. Until then, you will still be able to access reports, export charts and tables, and explore insights. To export data into a CSV file from Facebook Analytics on your desktop, click the arrow in the top-right corner of each chart or table.
Facebook is not giving any specific reasons for shutting down Facebook Analytics. As for now, Facebook Analytics will redirect users to other tools which are not exact alternatives.
Tools that Facebook recommend to use once Facebook Analytics is down:
- Facebook Business Suit
- Ads Manager
- Event Manager
Facebook further added that if social media managers use the combination of the above-mentioned tools then they can get all the data they were getting from Facebook Analytics.
Facebook has a plan to make Business Suite the only interface to manage various activities over Facebook, Instagram, and Messenger. However, the Business Suite is currently available for small businesses only. Although last year, Facebook had announced that they will make Business Suite available for all sorts of businesses.