Facebook is coming up with a new shopping tab and expanding its shopping apps to all US Businesses which will make shopping and selling easier on online platforms.

Reason Behind Shifting To Online Shopping

“During the COVID-19 pandemic, the shift to online shopping has rapidly accelerated, with an estimated 85% of people worldwide now shopping online.

We want to make shopping easier for people and empower anyone, from an entrepreneur to the largest brand, to use our apps to connect with customers and grow their business.”

Recommendation – Facebook Declares Beta Launch Of Horizon VR Social Experience

New Shopping Tab

Facebook has added a new ‘Shop’ tab for mobile users where users can buy products and look for businesses.

According to Facebook,

“Facebook Shop makes it easy for people to find products from businesses they love, discover new ones and make purchases, all in one place.”

Currently, the feature is being tested in the US, users can find it by clicking on Menu Icon and then clicking on the Shop.

Online Stores

Facebook Shops which was launched in May 2020, helps businesses to sell products on both Instagram and Facebook. All the businesses will be able to use Facebook Shops.

New Feature Added By Facebook –

  • New design layouts for featuring single products or groups of products in Shops
  • Real-time preview of collections as they are designed
  • The ability to automatically create Shops for new sellers
  • New insights to measure results in Commerce Manager

New Feature Added By Facebook -
Image Source – Facebook

Expanding Checkout

In the coming weeks, all eligible sellers in the US will be able to start using checkout on Instagram. Checkout makes it easy for people to make a purchase in just a few taps, without leaving the app. To use checkout, businesses must have Shops and use Facebook Commerce Manager or our partners Shopify and BigCommerce. We’ll support more platform partners soon.

New Messaging Feature

Users will now be able to contact Business directly on Whatsapp, Messenger, and Instagram direct by message button provided by Facebook.

Facebook Said

“Messaging through Shops combines the in-store experience of being able to ask a salesperson questions with the convenience of online shopping.

Messaging allows businesses to provide personalized assistance so people can make more informed decisions about their purchase.”

This is feature is being tested on Messenger and Instagram direct and will soon be tested on WhatsApp.

Shopping Via Live Streaming

Now it is easy for the business to sell their products live by featuring their products and selling them live over videos.

Shopping Via Live Streaming
Image Source – Facebook


Leave a Reply



That answer every ifs and buts of digital marketing

Stay ahead with deeper understanding of the trends and up-to-date marketing tactics; all tried & tested in the ever-growing digital space.

Looking to
Achieve your Goals?

Let us help you
get there!

We're a digital agency focused on
creative and results-driven solutions.

Start With
Submit Form Below