Facebook has launched a new certified course in digital marketing in partnership with Coursera, an online learning platform that will help people who are looking for digital skills to enhance their understanding and knowledge.

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Explanation By Facebook

“The Professional Certificate program is self-paced and designed to be completed within 20 weeks, which includes 100 hours of hands-on, project-based training in applied social media tools and general marketing skills. After completing the program, learners will receive an industry-recognized certificate that they can use to apply for entry-level social media marketing roles.”

Social Media Marketing Professional Certificate Course
Image Source: Social Media Today

This course will help participants learn building campaigns and take training formed by Coursera and Facebook, which will them guide through all the parts of the process. In a broader sense, the focus of the course is to provide digital training and skills the under-represented groups. This new course will provide a straight connection to open roles:

“After completing the certificate, learners will be able to share their information with a consortium of employers who have committed to sourcing diverse talent, including Havas Worldwide, L’ange Hair, Snow Teeth Whitening, Ruggable, Freelancer, and of course, Facebook.”

You will also get a certification badge that you can further add to your profiles.

Course Certification
Image Source: Social Media Today

But like Facebook’s other blueprint courses which are available for free, this one is an advanced certification and is not a free one but not entirely. This course offers a 20-week program that is available for free but it will cost you $49 per month additionally for portfolio development, expert grading, and employer consortium. You can get the basic training for free but there is some cost involved as well.


This course could be a great option for those who are looking to make a career in marketing or to enhance their skills to capitalize on their digital marketing efforts. To know more about the course you can check the Social Media Marketing Professional Certificate program.

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