Facebook is introducing a college only, space for engagement called ‘Facebook Campus’ to enhance the connection among the college students.
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This year, students across the country are facing new challenges as some campuses shift to partial or full-time remote learning, so it’s more important than ever to find a way to stay connected to college life. In the early days, Facebook was a college-only network, and now we’re returning to our roots with Facebook Campus to help students make and maintain these relationships, even if they’re away from their college.”
Facebook Campus is sort of like a Facebook workplace, having different enclosed Facebook networks for every college.
“Campus is a college email-verified space designed for students to get updates from classmates, groups and events in a college-specific feed. Students can create study groups, plan virtual concerts or ask for advice with college-only Groups and Events.”
Along with this, students can also find classmates by major, class, and year and crate chat rooms, clubs, or any other activity groups they are part of.
Privacy and Security concerns are on the top of the mind for Facebook which outlines how Campus users can control what personal information to be listed on the platform.
“Every Campus profile contains your name, cover photo and profile photo from your Facebook profile, as well as your graduation year. All other fields are optional and you can choose what you want to include. You can choose to delete your Campus profile through Campus settings at any time and your Campus profile will no longer appear in the classmates directory. You can also delete data such as comments in a group, posts, reactions, or an event in your Activity Log.”
Facebook also states that it might track your behavior and usage in Campus for use in ad targeting on the other platforms.
“As with other Facebook products, we may use your activity from Facebook Campus to personalize your experience on our apps to show you more relevant content, including ads. This means your activity on Facebook may influence what you see in Campus, and your activity in Campus may influence what you see elsewhere on Facebook.”
This might mean that the Campus is a way to keep tabs on the younger audiences who are significantly moving to other platforms to stay connected with fellow students.
“Facebook, according to reports, has been losing its grip on the younger demographic, as they’ve shifted their attention to other social apps, like YouTube, Snapchat and Instagram. […] Facebook Campus is built to bring these users back by offering a more exclusive place for private networking within Facebook.”
Facebook by using this can find another way to tap the younger audiences by keeping them connected in other ways even if they do not happen to use the main Facebook app. It could be a great platform for Facebook to have insights to power up its ad tools.
Facebook has been working on the Campus for a while as pictures of its testing posted by Jane Manchun Wong back in April.
Facebook is working on “Campus”, a new space exclusive for college students
There will be Groups, Events, etc for “Campus” spaces pic.twitter.com/cfEwubLxTt
— Jane Manchun Wong (@wongmjane) April 9, 2020
Now that schools are getting back on track, Facebook is launching the tool which could help the company to expand Facebook’s reach.