As Facebook is turning itself more into eCommerce, it is facing lots of issues related to disputes in payments, misleading ads, and scams. As holiday shopping is on the head, facebook decided its partnership with Better Business Bureau, which will help the online customers to know about scams and safety measures to protect themselves from scams and those issues.

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According To Facebook:

We’ve partnered with the Better Business Bureau (BBB) on the “Shop Safe, Shop Smart” campaign. Starting today and throughout December, the “Shop Safe, Shop Smart” campaign from the BBB and Facebook will run ads and organic content on Facebook, Instagram and various social media channels to promote actionable tips on how to spot, avoid and report scams online.

Importance Of The Campaign

The campaign is all set to keep the users updated on the latest scams and bring awareness to avoid such scams. This will also help BBB to get lots more coverage. BBB will share tips to avoid such scams on their new campaign website. Facebook has also decided to become the founding member of BBB Corporate Trust Council.

Facebook Said:

The goal is to build more trusting relationships between companies and their customers in the long run. We are also encouraging advertisers to follow our rules and use more ethical marketing tactics through a new partnership with BBB National Programs’ National Advertising Division (NAD), including their Fast-Track SWIFT Program.

NAD Partnership

In this partnership, Facebook will be working along with NAD to resolve the disputed Facebook Ads which violate the rules. As Facebook has started entering eCommerce these issues will become big concerns, it is good that Facebook is taking early steps to avoid such issues and scams.