Facebook releases its new ‘Care’ reactions which will offer a quick response option for both Messenger and Facebook for COVID-19 related information.

Care Reaction
Image Source: Social Media Today

As seen in the image above, the new Care reaction displays a smiley face-hugging a heart which has been added as the seventh reaction to the set. Users now can change the color of the beating ‘Heart’ response to purple.

Care Reaction On Messenger
Image Source: Social Media Today

Facebook states that the new reaction will provide users a way to communicate emotion and better connect with users during the pandemic.

Do Read: Facebook Is Testing A New Option To Keep Stories Active For 3 days

Explanation By Facebook

Explanation By Facebook
Image Source: Social Media Today

Facebook is of the view that providing more ways to show concern and empathize can help keep challenging situations to normal which is crucial for dealing with the emotions amid COVID-19. Facebook states that the new ‘Care’ reaction may still be available even after the end of the crisis according to its usage.

As Per Facebook

As Per Facebook
Image Source: Social Media Today

Facebook has come up with several reactions over time, though all of them were short term changes in particular regions. Facebook added a flower emoji as a Thankful reaction in a few markets on Mother’s Day in 2016.

Flower Emoji
Image Source: Social Media Today

Along with this Facebook also added themed reactions like that of Halloween and Star Trek.

Other emojis
Image Source: Social Media Today

It will be interesting to see whether people will find new care reaction useful. Back in 2017, Facebook was more focused on reactions than on likes, as according to Facebook

According To Facebook
Image Source: Social Media Today

Conclusion

New ‘Care’ reaction will be important for nonprofits and news organizations to some level, relying on what the data shows. This might be a way to make Facebook a less hostile platform for comments as it will provide more positive and sympathetic conversations. Or, it may be a short term thing during the COVID-19.

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