It is a bit shocking news, as Facebook has announced that they will be coming up with the News tab in the UK. It will be the first region this January that will get trusted feed content outside the US.
Today, we’re announcing new investments focused on journalism in the UK with the launch of Facebook News, a dedicated space for national and local news, coming in January 2021. With Facebook News, we will pay publishers for content that is not already on the platform, help publishers reach new audiences and bring more advertising and subscription opportunities. The first group of publishers featured in Facebook News in the UK includes Archant, Conde Nast, The Economist, ESI Media, Guardian Media Group, Hearst, Iliffe, JPI Media, Midland News Association, Reach, STV and others.
In October 2019, it was launched in some cities in the US, then it rolled out to all the US in June. The main reason was to cover the COVID-19 outbreak. Facebook has already partnered with Archant, Conde Nast, The Economist, ESI Media, Guardian Media Group, Hearst, Iliffe, JPI Media, Midland News Association, Reach, and STV, and will share the revenue to use their content of the news tab.
Facebook News offers a mix of curated and personalised top stories to deliver informative, reliable and relevant news. Readers see the top headlines and stories of the day alongside news personalised to their interests. During major news cycles, Facebook News provides timely news digests, highlighting original and authoritative reporting on pressing topics. Facebook News also helps people discover new topics and stories based on the news they read, share and follow.
Pre-assuming the impact of the will not work as of now, because users have to visit a tab for the news, which will not change any sharing.
The UK launch in January will build on the success Facebook News has seen in the US, where we’ve found more than 95% of the traffic Facebook News delivers to publishers is new audiences that have not interacted with those news outlets in the past.