Facebook recently announced that users now can publish service changes and hour updates on Facebook pages. Businesses can mark their status as temporary closed or communicate other changes in response to COVID-19 outbreak like online classes, takeout or delivery. Businesses can also pin their posts on the top of the timeline so as to communicate the message to the people.

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Changes And Where They Display

Facebook states that to make the changes users have to go to the Page Settings > Page Info > Temporary Service Changes. Businesses can mark the status as temporarily closed or choose from other “Open with service changes” options.

Update Page Info
Image Source: Marketing Land

Changes And Updates Will Appear On
  • Search results
  • Page previews
  • Business page
  • List of local resources on Facebook

In the situation of the list, Facebook gives an example of food delivery. People will be able to see businesses that mark their service as delivery when looking at a featured list of places offering delivery.

Below are the before-after images of the restaurant page that marked itself as temporarily closed.

Temporary Closed Restaurant
Image Source: Marketing Land

Social media is the most important channel for communication with customers. Facebook has millions of businesses on the platform majority of them being small businesses. During this outbreak, Facebook has received a massive increase in traffic. The company also has a resource HUB which provides COVID related information.

 

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