Facebook’s rising eCommerce push is going to see a huge expansion, as the company now making its Facebook Shops option available to businesses in the UK and Canada.

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Starting from today, Facebook users in the UK will see Shop featured as a bookmark on the Facebook menu bar and in the mobile app.

The Shop experience for consumers will feature curated collections, products and recent posts from businesses of all sizes. pic.twitter.com/ILjEnjSSDx

— Alexandru Voica (alexvoica.eth) ? (@alexvoica) February 23, 2021

Facebook has gradually been expanding its eCommerce tools and this new addition will bring the Facebook shopping experience to even more users. eCommerce saw a significant rise in 2020, with people staying at home essentially urging them to do more of their shopping online. The addition of in-stream payment options, integrated by Facebook Pay which is available in the UK and Canada, and with more people getting familiar with online social shopping might open up new potential to enhance your sales performance.