Facebook’s ‘New Product Experimentation’ team has started testing its latest project, a video dating app called ‘Sparked’ which will allow users to hold video chats of 4 minutes duration with the potential matches so as to decide whether they are suitable before moving ahead.

Recommendation:

Facebook Announces New Messenger Branding & Releases New Messaging Features

Facebook's Sparked
Image Source: Facebook

Sparked – A Video Dating App

As seen in the picture above, the app focuses on ‘skip the swiping’ eliminating the most impersonal elements of modern dating so as to give more exact matches on the basis of your traits. You then can follow up with a longer duration video chat to assess suitability after the short video chat with potential matches. The Sparked highlights its main features as being a “no public profile, no DMs, no swiping with a dating app that is free to use in order to be different from Tinder and other mainstream dating platforms. Sparked also looks to emphasize more on the kindness within the process, with users responding to the question put up by Facebook’s team before approval as seen in the image below.

Sparked Kindness Question
Image Source: Facebook

Conclusion

It seems like an interesting addition to Facebook dating. It could be something or maybe nothing, but it is a good indicator of where Facebook is looking out in regard to the functionality trends. There’s no plan for a wider roll-out, as such, at this stage.

Leave a Reply

EXPLORE THE LATEST

EXPLORE THE LATEST

That answer every ifs and buts of digital marketing

Stay ahead with deeper understanding of the trends and up-to-date marketing tactics; all tried & tested in the ever-growing digital space.

EXPLORE THE LATEST

Who, What, When,

Where, Why, & How around the Globe

Stay on top of your game with local, national, & international affairs that have an impact in one way or another.

Looking to
Achieve your Goals?

Let us help you
get there!

We're a digital agency focused on
creative and results-driven solutions.

Start With
Submit Form Below