Facebook is testing a new option of creating favorites friend lists for facebook stories. With this Facebook users will be able to share their content with limited and close ones rather than to all their connections.

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Reason:

Favorites Friend listing option is similar to the Instagram close friends feature which was launched last year in the month of December. The concept is taken from Snapchat as the platform majorly focuses on the close connections. The motive behind the introduction of close friends in facebook is to use its stories in a broader way but with having privacy.

Brand Perspective:

From a brand perspective, this would be the best available option as they can share their content with limited users. It will help them to create more engagements with key users.

Availability:

There is no such official statement from the company but this will be another potential that everyone will see in 2020. There is nothing about the functionality of its feature as well.