In November, Facebook has announced a new element for creator studio called Traffic Source Insights. It will help the creator to get more direct insights for the video watch time within four separate audience categories i.e Followers, Shares, Recommended and Paid.
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New insights give more accurate details about who is actually watching a video. This will further help creators to focus on where they should improve their performance and dependent on goals.
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The company says new traffic video insights will roll out in a few months. The new update is clearly beneficial for the video creators as they can get new data on their video performance.