Facebook has released a set of practices for business messaging that refers to the coming changes in the Messenger platform. Facebook will launch new policies for Facebook Messenger which will improve the customer and business messaging experience on March 4. The company has shared a few practices for the users to follow to help businesses get familiar with these changes.
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Facebook states that there is a vital connection between responsiveness and successful business results. It is recommended that companies should reply on time and provide timely updates.
Keep it Concise and sweet
Facebook recommends communicating key points briefly and immediately as it makes it easier to read messages that are short and up to the point.
Increase the 24-hour messaging window
Businesses can make use of features in the messenger to send valuable messages outside of the 24-hour window.
- One time Notification: Request users to send one follow up message after the end of the 24-hour messaging window.
- Message Tags: Businesses can use tags to send personal and non-promotional messages like confirm event updates, account updates, post-purchase updates.
- Sponsored messages: Use these to show promotional updates to the customer you have contacted with in the messenger.
Allow customers to choose what type of content they wish to receive by letting them select the particular type of account alerts and post-purchase updates.
Make sure the messages sent to the customer are of greater customer value. If you send low-value messages the chances are that customers might unsubscribe or block messages from your business.