Facebook has released a set of practices for business messaging that refers to the coming changes in the Messenger platform. Facebook will launch new policies for Facebook Messenger which will improve the customer and business messaging experience on March 4. The company has shared a few practices for the users to follow to help businesses get familiar with these changes.

Recommendation: Facebook Provides New Video Traffic Source Insights

Quick response

Facebook states that there is a vital connection between responsiveness and successful business results. It is recommended that companies should reply on time and provide timely updates.

Facebook Releases Best Practices To Improve Business-To-Customer Messaging
Facebook Releases Best Practices To Improve Business-To-Customer Messaging
Image Source: Search Engine Journal

Keep it Concise and sweet

Facebook recommends communicating key points briefly and immediately as it makes it easier to read messages that are short and up to the point.

Facebook Releases Best Practices To Improve Business-To-Customer Messaging
Facebook Releases Best Practices To Improve Business-To-Customer Messaging
Image Source: Search Engine Journal

Increase the 24-hour messaging window

Businesses can make use of features in the messenger to send valuable messages outside of the 24-hour window.

Features :

  • One time Notification: Request users to send one follow up message after the end of the 24-hour messaging window.
  • Message Tags: Businesses can use tags to send personal and non-promotional messages like confirm event updates, account updates, post-purchase updates.
  • Sponsored messages: Use these to show promotional updates to the customer you have contacted with in the messenger.

Facebook Releases Best Practices To Improve Business-To-Customer Messaging
Facebook Releases Best Practices To Improve Business-To-Customer Messaging
Image Source: Search Engine Journal

Offer Options

Allow customers to choose what type of content they wish to receive by letting them select the particular type of account alerts and post-purchase updates.

Facebook Releases Best Practices To Improve Business-To-Customer Messaging
Facebook Releases Best Practices To Improve Business-To-Customer Messaging
Image Source: Search Engine Journal

Offer Value

Make sure the messages sent to the customer are of greater customer value. If you send low-value messages the chances are that customers might unsubscribe or block messages from your business.

Facebook Releases Best Practices To Improve Business-To-Customer Messaging
Facebook Releases Best Practices To Improve Business-To-Customer Messaging
Image source: Search Engine Journal

Leave a Reply

EXPLORE THE LATEST

EXPLORE THE LATEST

That answer every ifs and buts of digital marketing

Stay ahead with deeper understanding of the trends and up-to-date marketing tactics; all tried & tested in the ever-growing digital space.

EXPLORE THE LATEST

Who, What, When,

Where, Why, & How around the Globe

Stay on top of your game with local, national, & international affairs that have an impact in one way or another.

Looking to
Achieve your Goals?

Let us help you
get there!

We're a digital agency focused on
creative and results-driven solutions.

Start With
Submit Form Below