Facebook has declared few new ad tools to assist retailers to make the most out of the season and end 2020 in the best way possible. The crucial update is the capability to make Instagram ads with product tags within the Ads Manager, basically allowing you to add Instagram’s product tags straight to paid promotions.
Over the last year, advertisers have been testing the ability to turn organic shopping posts with product tags into ads on Instagram. Today, we’re launching a new way to create ads with product tags from scratch in Ads Manager. This gives businesses the option to use more commercial creative and copy compared to traditional organic posts. The available formats for ads with product tags include photos, videos and carousels.
It seems to be a good update, providing a new way to encourage shopping behavior and line up with usage trends. The more the users add product tags to their posts, the more the Instagram users are expanding and with the platform working on to make a huge push on eCommerce, a time will come where product tags will be expected, with users searching for more, instant details whenever they come across something interesting. Facebook is also introducing new Custom Audience options to assist businesses in retargeting users who have shown interest in buying from them.
With Shopping Engagement Custom Audiences, businesses now have the ability to reach people who’ve already shown interest in their product or brand by doing things like saving a product, viewing a shop or initiating a purchase. And with Shopping Lookalike Audiences, you can grow your customer base by reaching shoppers who have similar interests to your existing customers on Facebook and Instagram.
Facebook is also releasing a new test of discount features for Instagram and Facebook shops in the US.
You’ll be able to put individual products on sale, create offers that can be automatically applied – like “Spend $50 and get 10% off each eligible item” – or offer a discount on an item by letting customers apply a promo code. To make sure customers know of the discount options available to them and pique their interest, you can get creative by adding a banner to your shop.
This will make it easier for brands to run instant promotions in their Facebook shops to get more customers interested in your products.
Facebook is also rolling out a new Season of Support initiative to assist SMBs to get holiday ready, which includes resources, free marketing training, and more.
This program will provide a range of training courses and tools, along with four new courses designed particularly to train businesses for the holiday season.
You’ll hear from business experts and celebrities like Tan France, star of the Facebook Watch series Boost My Business. Tan will host a discussion about getting into the holiday season with one of the small business guests from Season 2 of his show which launched this week.
Facebook is also working on continuing its #BuyBlackFriday initiative in the US, which is created to assist Black-owned businesses that have been impacted by the pandemic.
From October 30 to November 27, 2020, we’re supporting Black businesses by making every Friday #BuyBlack Friday, and we invite your business to join us. A staggering 41% of US Black-owned businesses have shut down due to COVID-19,2 so we’re looking to help in ways that are meaningful. Buy from Black-owned businesses and join the celebration on Facebook.
These are some new important initiatives and tools by Facebook which will help businesses to enhance their holiday promotions and perhaps get more out of the end of season drive. These new ad tools are worth checking out.