Facebook has shared a few new ad copy tips and a formula that you can use to improve your ads where you can maximize your reach and boost awareness. These tips will help in guiding your process to build your Facebook ads.
Five Top Ad Copy Tips:
Give Voice To Your Brand
Facebook recommends that marketers look to personify their brand, and tailor their brand voice to get in line with both their business goals and their target audience. A lot of brands have seen success on social by using a particular persona, and Facebook suggests that this could be important, as well as making sure consistency in your tone.
Facebook states that visual elements are also vital on both Instagram and Facebook, and providing your offerings upfront is a key part of the process.
“Put your products front and center so your audience knows what you’re advertising and why. You can also state your brand message so customers start to associate it with your products.”
Facebook has recommended before that putting your brand messaging within the first seconds of a video ad is crucial to creating an effective association.
Play With The Words
What makes your products or services different from others, and what benefits will your customers get?
These are important questions that Facebook suggests advertisers look to reply to in their copy, so as to underline your key brand and product messaging, and set focus on these important, decision-influencing elements.
Facebook states that your brand packaging, including branding, is important.
“This can help enhance customer experience and make the package seem like a gift, especially during the holiday season. Personalized touches can be as simple as adding a handwritten note or anything that shows how you care about your customers.”
Facebook suggests that brands must look to build on their awareness efforts by using retargeting in their ads, which will help to prompt those who’ve already shown an interest in their brand.
“Advertise to people who have visited your website, app, store or Facebook Page, or who have already purchased your products or services. Retargeting people who are already familiar your brand gives them another opportunity to consider your products.”
Along with these notes, Facebook has also given some practical examples, with this image displaying how to create an effective Facebook ad:
Also, this table of key ad tips:
There are some good suggestions and pointers and these tips will give you some good notes to consider in making your approach.