Recently Facebook is testing two new options for shopping ads aimed to plan the way to buy and make users in-app as comparing to move them to another site.


On Facebook- The network is testing a new dynamic ad which would enable users to shop from the news feed advertisement section.

Facebook Dynamic Purchase ad example


Dynamic Ads

Facebook’s Dynamic ads are automatically shown to the right product to the right people showing interest in a particular thing over a website, or anywhere else over the internet by checking the products catalog and user behavior. In the above image, you can check the ads shown relevant product also have the feature to buy via “Checkout from the Facebook” option. To do this, users need to have an option of payment from facebook account which is a recent privacy issue. If there’s a way users can buy their things quickly, display via dynamic ads, might possible to be a winner. After reviewing your info, you click on “Place Order” button and Facebook will send you a confirmation.


Facebook dynamic ads example



Further, Facebook is also testing the quantity to turn their Instagram shopping ads into paid promotions.

Instagram in-app purchase ads



Instagram slowly rolling out its shopping tag to more businesses. Preferred businesses will now be able to develop their online shopping prompts from Facebook Ads Manager whereas Instagram also noted that it’s looking to add an option of paid promotion to its checkout on the Instagram option in upcoming days. This added option would make users be on Instagram along with quick purchase via targeted ads. Instagram is rising up as a key platform of focus for people-according to facebook, more than 78% of Instagram users follow businesses, and over millions of people clicks on tags related to shopping, every month.

Both of the new options will be tested over the upcoming weeks with a small set of advertisers hence will not available initially. But they probably may available before Christmas.


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