Facebook is working on a new set of tools that will allow businesses to send marketing emails directly through the Facebook platform.

Facebook Marketing Emails Under Early Testing

Here are the screenshots by social media marketer Meg Coffey who spotted the test.

Seems like pages that have access to these tools will be given an alert with a notice on the left sidebar.

email ss
Image Source: Search Engine Journal

As Per The Notice

“Reconnect with your email subscribers using marketing emails. Select your audience, customize your design, and track performance all in one place. Confirm your Page’s email address to get started.”

send emails
Image Source: Search Engine Journal

confirm email address
Image Source: Search Engine Journal

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After confirming the email address by page managers then they can add email contact to their subscribers’ list. It can be added either individually or via a spreadsheet. Before anything, Facebook enquires page managers to confirm whether they have received permission to send promotional messages to their contacts.

contact information protection
Image Source: Search Engine Journal

Here’s how it looks like when composing a marketing email on Facebook:

how it looks like composing an email
Image Source: Search Engine Journal

Facebook Confirmed Testing Of Marketing Emails

Here’s the statement:

“We’re testing new email marketing tools with a small number of businesses to help them more efficiently notify their customers of changes to their services and operations.

We’re evaluating whether these tools are beneficial for people and businesses before deciding whether to expand it further.”

Facebook email marketing tool offers a free, easy, and fast way to SMBs to send promotional messages in numbers. This seems to be a good way to start for businesses that are new to email marketing.

 

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