Facebook is working on a new set of tools that will allow businesses to send marketing emails directly through the Facebook platform.
Facebook Marketing Emails Under Early Testing
Here are the screenshots by social media marketer Meg Coffey who spotted the test.
Send marketing emails from your page? What new sorcery is this Facebook?!
Have you seen this new feature where we can now send emails directly from Facebook? This is definitely new to me and only available on one account so far. pic.twitter.com/aSIkSx1uDo
— Meg Coffey (@TexanMeg) June 1, 2020
Seems like pages that have access to these tools will be given an alert with a notice on the left sidebar.
As Per The Notice
“Reconnect with your email subscribers using marketing emails. Select your audience, customize your design, and track performance all in one place. Confirm your Page’s email address to get started.”
After confirming the email address by page managers then they can add email contact to their subscribers’ list. It can be added either individually or via a spreadsheet. Before anything, Facebook enquires page managers to confirm whether they have received permission to send promotional messages to their contacts.
Here’s how it looks like when composing a marketing email on Facebook:
Facebook Confirmed Testing Of Marketing Emails
Here’s the statement:
“We’re testing new email marketing tools with a small number of businesses to help them more efficiently notify their customers of changes to their services and operations.
We’re evaluating whether these tools are beneficial for people and businesses before deciding whether to expand it further.”
Facebook email marketing tool offers a free, easy, and fast way to SMBs to send promotional messages in numbers. This seems to be a good way to start for businesses that are new to email marketing.