A Bengaluru based e-commerce company Flipkart has started airing its commercials where kids are acting as adults, for its upcoming Big Billion days. Flipkart with such commercials is looking to increase its customers from last year without increasing marketing expense.

Flipkart Spends Less Money on Marketing and Advertising  

“ The company would spend more-or-less the same amount of money on marketing and advertising of the five-day Big Billion Days (BBD) sale as last year, which is 40% less than 2015 the firm has spend” said Shoumyan Biswas vice-president, marketing at Flipkart.

He further said that “Last year we spent 60% of 2015 BBD marketing expenses, which is similar to what we are spending this year, accounting for inflation and GST (good and services tax).”

Flipkart Maintains Leadership in the Market

Flipkart’s Biswas guaranteed that the organization is keeping up its administration in the market in spite of spending lesser on promoting and publicizing when contrasted with its opposition.

Ecommerce Companies Create Awareness Around Sales

Experts from the universe of promoting, publicizing and marking, trust that while e-commerce companies are spending on making mindfulness around deals, they are additionally contributing on the innovation framework to deal with the movement and curating to make a novel ordeal for each client.