E-commerce giants Flipkart and Amazon had combined sales of total $450 million during the recently-concluded festive sales according to company executives. This momentum is expected to continue till the pre-Diwali sales.

Slating its Last Round of Sales from October 14-17

Flipkart has slated its last round of Diwali sales from October 14-17, with desires of Amazon to have their deals from this end of the week till Dhanteras, between October 14 and October 18.

Amazon has already stocked up over two lakh smartphones and has build up inventory of televisions and appliances to the same scale as during the first sale, four senior industry executives said.

Next Online Sale Closer to Dhanteras-Diwali

TCL Corp’s regional director (India) Praveen Valecha said the next online sale will be closer to Dhanteras-Diwali and hence biggest sales of electronics is excepted, as consumers by then will get their festive bonuses.

The second leg of sale for Amazon, which it held from October 4-8, was crucial on several fronts. Amazon is ending its prime subscription of Rs 499 and is taking it to Rs 999. This will increase in sign-ups to over 4x compared to normal days.