Indian electronic commerce company Flipkart and American e-commerce Company Amazon are planning to offer discounts and exclusive products to their customers. Flipkart has set the target for its coming Big Billion Days (BBD). Flipkart and Amazon both are negotiating with sellers and big brands to provide large discounts to shoppers.
Big Billion Days and Great Indian festival Sales
Flipkart will hold its BBD from September 20 to 24 where as Amazon’s Great Indian Festival Sales will begin and end a day earlier or later, as the e-commerce firm did not confirm its dates.
Flipkart expects gross sale of 60-65%
Flipkart’s senior director Smrithi Ravichandran said that “This year’s sale for Flipkart will be driven by its smartphones, appliances, electronics and fashion categories.” Flipkart is expecting a gross sale of 60-65% from its exclusive products on its platforms across categories including smartphones, fashion and large appliances.
Analysts tracking online retail market said that both Amazon and Flipkart are betting big on exclusive deals. The combined GMV for Flipkart and Amazon India from their festive sales events was $900 million in 2016, with Flipkart scoring higher, according to Forrester Research.
Flipkart begins advertising campaigns for BBD
Flipkart is set to begin its advertisement campaign for BBD this end of the week, while Amazon has started a festive campaign in a few markets, which will be taken national featuring the deal from one week from now. Ravichandran said Flipkart’s advertising budget may have been slightly less than last year but the marketing plan envisages higher reach and scale.
Flipkart focuses on profitability
Flipkart is spending less on happy promoting because of its attention on benefit, while Amazon has expanded is spending plan hoping to overwhelm Flipkart or, best case scenario rise to it in deals. Customers can expect discounts of up to 60% in categories such as attire, embellishments, home outfitting and stylistic theme, where the emphasis will be on bringing down costs.
In cell phones, TVs and home apparatuses, the discount will be littler at 10-30% for online-select models of huge brands, for example, Samsung, Sony, Panasonic and LG.
Flipkart launches various Programmes
Flipkart also plans to make offers more exciting beyond discounts with financing options. It has launched programmes like no cost EMI, debit card EMIs, product exchange offers, buy-back guarantees and buy now pay later to make products affordable.