Flipkart’s share in Television cateogry
Flipkart is currently planing to grow its market share in television category by three items to 20% by March 2018. “For the television category , we currently own 6-7% of the overall market including online and offline (channels). In the upcoming festive period, we want to hit high double-digit growth,” said Sandeep Karwa, the head of large appliances at Flipkart. He further adds that the firm is looking forward to claim 20% of the overall market share by March 2018.
Selling Vu televisions
A lion’s offer of this development will originate from the offers of Vu Televisions, a select accomplice for the web based business firm, shaping 35-40% of the last’s income share in the TV classification. This would imply that Vu Televisions would frame 8% of the whole piece of the pie by March 2018, taking the brand to the number 3 or 4 spot in the market, as indicated by the organization.
Vu televisions has largely benefited from Flipkart’s focus, a move that saw the brand clock 200% growth in its first two months of financial year 2018. “We have grown 150% in the first half of 2017 with Flipkart. We closed FY17 with revenues of about Rs 480-500 crore of which 70% came from Flipkart,” said Devita Saraf, CEO of Vu Technologies.
Flipkart’s television sales
For Flipkart, higher normal offering costs and higher edges enable TV deals to frame 55-60% of the general deals in the vast machines classification. The firm has been patching up the extensive apparatuses vertical in an offer to catch 80% of the piece of the pie by this merry season.
While Flipkart declined to share edges for its TV class, industry specialists peg the TV vertical to clock between 8-20% gross edges online with some costly models instructing considerably more.
Large appliances forms the biggest category in terms of revenue for the ecommerce giant . currently at 3-4% revenue pie, Flipkart is looking forward to scale the share appliances to 12-15% by march 2018.