After giving out new guidelines on Content Monetization and advertising and creating a dynamic creative ad tool, Facebook is launching Ad Targeting options giving an addition in the name of two Custom Audience Creation options- ‘Dwell Time’ and ‘Link sharing’.
About ‘Dwell Time’
With this option, a list of users is created who ‘have spent time viewing your display adverts on Facebook or Instagram’. This option would enable the re-targeting of the users who have viewed the ad.
About ‘Link Sharing’
In this feature, the users who are associated closely or shared a particular content are targeted helping in event marketing within a specific region
Benefits on your way
These ad targeting options can boost more user response and along with these retargeting the conversion potential can be increased by 70%.