AR is expected to become a huge consideration in 2021, with the views that wearable AR glasses will be available to the people soon. In regard to this, Google has announced that it is working on its own type of AR “Try-on” tools within Google Shopping listings, which will allow brands to give digital overlays, initially staring up with the make-up items so that the potential users can see how they will look wearing a listed product.
As seen in the above image, the new listings give users examples of how several shades and colors look on the models within make-up listings in the app. Simply click on the “Try it on” option to apply the item to your own face.
We’re working with data partners ModiFace and Perfect Corp to help you better visualize thousands of lipstick and eyeshadow shades from your favorite brands like L’Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury. Now, when you search for a lipstick or eyeshadow product, like L’Oreal’s Infallible Paints Metallic Eyeshadow, you can see what it looks like on a range of skin tones and compare shades and textures to help you find the right products.
YouTube has already been providing the same ad options. so it’s not a big surprise to see the same on Google itself. But it does give make-up brands another consideration for their Google Shopping listings. Google along with this is also introducing new recommendations from the experts to help in your buying decision.
Sometimes it’s helpful to get recommendations and see how products work for other people. Now as you browse Google Shopping on your phone or scroll through the Discover feed in the Google app, we’ll show recommendations from beauty, apparel and home and garden enthusiasts and experts about their favorite products. If a product catches your eye, you can hear directly from experts on why they love the product and how they use it.
As more users are shopping online, it seems like the tool is set to become increasingly relevant. As AR is on the rise, you can imagine seeing a lot of Try-on-type tools like this to help users shopping from home with a more in-store purchasing experience. These new options are releasing for the US users in Google Shopping from today.