Google has released two new features in its search and maps results to make it easier for people to contact with virtual healthcare workers. These are designed to help people on a local national and regional level. One of the features is specific to Google Maps or Google My Business and the other feature is added to organic search results.

Virtual Care Options Now Displays In Google My Business Profile

Virtual Care options will now be highlighted in Google My Business profiles. It will only be displayed when the business profile appears in search results.

Virtual Care Option in GMB
Image Source: Search Engine Journal

By clicking on the link shown in the image above will redirect people to the provider’s virtual care website for more information. People will also be able to make an appointment from the landing page of the provider.

Recommendation: Google Delays Chrome Cookie Update Due To COVID-19

Virtual Health Care Platform Option In Search Results

Google will start displaying virtual care platforms as a primary feature in US search results.

Virtual care in search results
Image Source: Search Engine Journal

Google will allow the connection only between a patient and a health care provider.

Healthcare
Image Source: Search Engine Journal

Healthcare Providers Going For Virtual Visits

Many Healthcare providers considering the COVID-19 now treating patients online. This is when this feature comes out to be necessary.

Healthcare providers Virtual Visits
Image Source: Search Engine Journal

Engagements in virtual care have increased significantly since the onset of the pandemic.

Google says
Image Source: Search Engine Journal

These new features have been added for businesses of all types, not just healthcare providers.

 

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