Google adds the capability to refine keywords straight in the Google Keyword Planner Tool. Google says ” In order to make it easier for you to get keywords ideas that go well with your current and new campaigns, you can now refine keywords in Keyword Planner.”

You can group together the ideas on the basis of the features of your product or service like- size, color, and more when refining keywords. Say you are looking for keywords related to dry skin. Earlier you would have to go through and sort thousands of keywords. But now, you can filter features to remove or include keyword ideas referring to dry skin, like face cream for dry skin, best winter face cream.

Recommendation: Google Featured Snippet Now Highlights Relevant Text On Your Website

Screenshot Showing Refine Keywords On The Right:

Screenshot Showing Refine Keywords On The Right:
Image Source: Search Engine Roundtable

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