Google has announced that it is expanding the continuous audience sharing feature that it rolled out last year by allowing audiences to be shared from the sub-accounts. The future and existing remarketing lists that have been created from sub-accounts are auto-shared with manager accounts.

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Google Ads’ continuous audience sharing
Image Source: Google

Initially, the continuous audience sharing could only be done at the manager account- level and it only allowed manager accounts to share the audience lists with sub-accounts. Now with this new update, audience lists can be shared from the sub-accounts to the manager accounts as well. Any changes made to the shared list will be applied across accounts.

Conclusion

The continuous audience sharing could help PPC experts to save time that would otherwise be wasted on creating new audience lists or selecting audiences manually from individual accounts.

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