Google Ads is now providing reasons for specific changes that occurred in performance. Advertisers can simply request explanations by tapping on the new “See Explanation” button.

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Advertisers can get an explanation for changes in impressions, clicks, and cost. Google Ads will provide the aptest reason for occurring those changes.

Significant Changes Occur In Blue

Significant Changes Occur In Blue
Significant Changes Occur In Blue
Image Source: Search Engine Journal


  • Advertisers can spend less time in diagnosing performance changes.
  • Advertisers will be able to spend more time optimizing their campaigns.

Things Should Be Kept In Mind Before Starting With Explanations

  • Explanations are presently available for manual CPC or eCPC Search Campaigns.
  • Explanations can compare two time periods of equal length within the last 90 days.
  • Explanations may only show for campaigns with relevant performance changes.
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