Google Ads is now providing reasons for specific changes that occurred in performance. Advertisers can simply request explanations by tapping on the new “See Explanation” button.
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Advertisers can get an explanation for changes in impressions, clicks, and cost. Google Ads will provide the aptest reason for occurring those changes.
Significant Changes Occur In Blue
Image Source: Search Engine Journal
Benefits
- Advertisers can spend less time in diagnosing performance changes.
- Advertisers will be able to spend more time optimizing their campaigns.
Things Should Be Kept In Mind Before Starting With Explanations
- Explanations are presently available for manual CPC or eCPC Search Campaigns.
- Explanations can compare two time periods of equal length within the last 90 days.
- Explanations may only show for campaigns with relevant performance changes.
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