Google Ads will provide more insights into performance on small bidding strategies. Under the bid strategy report, advertisers are now able to view the top bidding signals. These are those signals that are helping them in reaching their campaign to great success.
The bid strategy may include combinations of signals. For example, the report may show that people are more likely to convert when searching for the keyword “business” in Los Angeles on a Saturday.
The Top Bidding Signals Are:
- Day Of Week
- Device Type
- Time Of Day
The top offering sign will be accessible for utilizing Target CPA and Maximize conversions on Search. Backing for Target ROAS and Maximize conversion value will be accessible some time in the future.