Google ads are launching new options for portfolio bid strategies, therefore, making it compatible with other types of smart bidding. A Portfolio bid strategy is a goal-driven automated bid strategy that helps combine multiple campaigns, keywords and ad groups allowing advertisers to enhance the performance of various campaigns.

Until now, the portfolio bid strategies were available for Target ROAS, Target impression share, Maximize clicks and Target CPA. Now users can use Portfolio to maximize conversions and maximize conversion value overall making it easier to use smart bidding with search campaigns.

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Google Ads Improves Portfolio Bid Strategies By Adding New Options
Image Source: Search Engine Journal

Advertisers can also connect these new portfolios with their shared budgets, which will help increase conversions or conversions value. Google suggests to include campaigns in the same portfolio if they share a budget and make use of the maximize clicks or maximize conversions value.

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