Google Ads launched its two new features to target searches which include affinity audiences and seasonal event segments. These features are included for the in-market audience.
Image Source: Search Engine Roundtable
- Affinity Audiences:
Affinity audiences help to increase user awareness and creates high consideration for those people who have shown a keen interest in the advertiser’s product. By adding this feature advertiser not only reaches those customers who have need of that particular product but also to those who have an interest in that particular product usage.
- Seasonal Event Segments:
In the market audience is a great method to reach out to those customers who are researching or comparing two products. The new seasonal event segment will be very useful as an advertiser can reach its audience with offers on time.