In a new feature launched by Google, advertisers can appeal against policy decisions and approve their ads. Google said sometimes ads with good intentions also get disapproved it’s not always bad actors that get their ads disapproved:

Google Said
Google Said
Image Source: searchenginejournal

Direct Appeal in Google Ads

According to the new feature resubmission of ad can be done immediately once the policy issue is fixed. There is no need for advertisers to leave Google Ads interface for appealing against the decisions.

Recommendation: Glitches Experienced In Google Search

“Appeal” link will appear once you will hover over the disapproved or limited ad.

Hover over ad
Hover over ad
Image Source: searchenginejournal

Appeal Directly in Google ads
Appeal Directly in Google ads
Image Source: searchenginejournal

After submitting an appeal you can monitor the status also by hovering over the disapproved or limited ad.

The feature also monitors the status of the appeal by hovering over the disapproved ad.

Lastly, Google advised:

Google Advised
Google Advised
Image Source: searchenginejournal

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