Google Ads is now showing cart conversions for shopping campaigns. It will tell them to gain clear knowledge of which products are giving profits to the organization.
Screenshot Of New Added Columns:
Image Source: Search Engine Land
Newly Added Features:
- Gross Profit
- Cost Of Goods Sold
- Average Cart Size
- Average order size
Enable New Column Setting:
This new feature is available only to beta in Google Ads. User needs to have Google conversion Tracking set up along with a global site tag. User needs to submit the price and availability of each and every product in the Google Merchant center to get the gross revenue.