Google Ads is now showing cart conversions for shopping campaigns. It will tell them to gain clear knowledge of which products are giving profits to the organization.
Also Read: Google Ads Introduces 6 New Columns To Understand Conversion
Screenshot Of New Added Columns:
Image Source: Search Engine Land
Newly Added Features:
- Gross Profit
- Revenue
- Cost Of Goods Sold
- Average Cart Size
- Orders
- Average order size
Enable New Column Setting:
This new feature is available only to beta in Google Ads. User needs to have Google conversion Tracking set up along with a global site tag. User needs to submit the price and availability of each and every product in the Google Merchant center to get the gross revenue.