Google Ads is now showing cart conversions for shopping campaigns. It will tell them to gain clear knowledge of which products are giving profits to the organization.

Also Read: Google Ads Introduces 6 New Columns To Understand Conversion

Screenshot Of New Added Columns:

Cart Conversions Columns In Google Ads
Cart Conversions Columns In Google Ads

Image Source: Search Engine Land

Newly Added Features:

  1. Gross Profit
  2. Revenue
  3. Cost Of Goods Sold
  4. Average Cart Size
  5. Orders
  6. Average order size

Enable New Column Setting:

This new feature is available only to beta in Google Ads. User needs to have Google conversion Tracking set up along with a global site tag. User needs to submit the price and availability of each and every product in the Google Merchant center to get the gross revenue.

 

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