Google gives confirmation about rolling out of lead extension form feature which was earlier on a testing mode. With a call to action button, the user redirects to the form which is pre-filled by the information present in the user google account.

Also Read: New Lead Form Extensions Is Under Examine By Google Ads

Screenshot Of Lead Extension Form:

Lead Extension Form
Lead Extension Form

Image Source: Search Engine Journal

Google Statement On Lead Extension Form:

Google Statement Over Lead Extension Form
Google Statement Over Lead Extension Form

Image Source: Search Engine Journal


Currently, the lead form extension feature is available to limited advertisers. In the coming weeks, this feature is widely available in a beta of all Google Ads accounts.

Non-Eligible Ads:

Following are the non-eligible ads for lead extension form feature:

  • Adult-oriented content
  • Alcohol content
  • Gambling-related content
  • Healthcare and medicines
  • Political content

Other Ads are eligible for the lead extension form feature is they are abiding by the Google requirements.

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