Google Ads is preparing a parallel tracking tool for video campaigns. The tool is optional for the users as for now but it will become mandatory very soon.

Benefits of Tracking Tool Focused By Google

Google Focuses On Benefits of Tracking Tool
Google Focuses On Benefits of Tracking Tool
Image Source: Search Engine Journal

Parallel Tracking Tool

The tool is designed in such a way that it will improve the mobile site speed by redirecting a user to landing pages directly. As Google gives much importance to site speed, the parallel tool is already compulsory for Search, Shopping, and Display campaigns. On March 30, it will become mandatory for video campaigns as well.

Do Read: Bid Simulator Support Introduced For Smart Bidders By Google Ads

Process For Turning On Parallel Campaign

Here are steps through which advertisers can parallel tracking tool:

  • Sign in to  Google Ads account.
  • In the navigation menu, click All campaigns.
  • In the page menu on the left, click Settings.
  • Click Account Settings.
  • Click Tracking.
  • Click the switch next to “Parallel tracking” to turn it on.

Advice By Google

Before turning on al, Google advises advertisers to check whether their computer is compatible with the tools. Compatibility with parallel tracking will vary based on which functions are enabled. A click measurement provider recommends what to do if there’s an incompatibility.


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