Everyone saw a huge chatter about a new search algorithm update. The chatter begins from 7th and 8th November and gets intense on the following topics:

• Google didn’t announce it earlier.
• Third-party tools didn’t get anything about the update.

Do Read: Google Feature Snippet Gets Impacted By Algorithm Updates

Google Confirmation:

Now Google has officially announced the update. According to Google, it was a normal update which company do several times within a week. This is not the big update which impacts on larger scales.

Various Tweets Over Update:

• Barry Schwartz:

Hi @dannysullivan @searchliaison is there any comment you can send us on this below? https://t.co/c7I1MkJDAf

— Barry Schwartz (@rustybrick) November 11, 2019

• Google Search Liaison:

Sometimes, a particular update might be broadly noticeable. We share about those when we feel there is actionable guidance for content owners. For example, when our Speed Update happened, we gave months of advanced notice and advice….https://t.co/Nwi8I9rooP

— Google SearchLiaison (@searchliaison) November 12, 2019

Broad core updates are often broadly noticeable. That’s why we have shared about them since last year and even preannounce them, plus provide the actionable guidance that there’s often nothing to “fix” and emphasize instead having great content….https://t.co/e5ZQUA3RC6

— Google SearchLiaison (@searchliaison) November 12, 2019

• Danny Sullivan:

I would suggest that if you feel our ranking systems are somehow missing the mark on highlighting content from your site that you believe really is the best for a particular search, share that search and those pages as feedback in our public forums https://t.co/7eJJsYJefK

— Danny Sullivan (@dannysullivan) November 12, 2019

Our job is to provide the best results we can. If we do an update, it may mean some sites get less traffic than before. Other sites that perhaps might have been under-recognized may do better.

— Danny Sullivan (@dannysullivan) November 12, 2019