Because of the Covid-19 pandemic, there is a significant change in online shopping behaviors, therefore, it becomes difficult for social media managers to stay up to date with the trends and able to optimize their campaigns.

That’s the reason Google is adding emerging trend insights in Google Ads. The insights are going to be based on the Google search activities, which will give a hint to the marketers regarding the changes. With the help of new insights, marketers can easily manage their campaigns.

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Google Says

Consumer demand continues to change, and it’s more important than ever for marketers to keep up. For example, at the start of the pandemic, searches for “curbside pickup” increased by over 3000%. Earlier this year, we saw a surge for “staycations,” and now, we’re seeing a surge for “watch party.” We’ve heard from many of you that you need more insights like these to inform your business and marketing decisions. That’s why we rolled out the Insights page (beta) last year in select countries to help businesses stay on top of emerging trends. Starting today, the Insights page is available to all advertisers globally.

Difference Between Trends Shown By Insights
Image Credits: Social Media Trends

In the above chart, it is clearly visible that Google will tell you about the rising search interest in your field. Not only search items but with some more information as well, that can be capitalized by the marketers.

Recommendations Given By Google

  • Users need to review their Keywords, Budget, and Bidding Strategy.
  • To reach the correct customers and at the correct time, Users must use Broad Match and Smart Bidding.
  • The user should use Keyword Planner.
  • Based on the trending search activities, users need to choose the Inventory, Promotions, and Landing pages accordingly.

Conclusion

A couple of advertisers have seen success in the initial beta test of the new insights within Google Ads. After a small success, soon Google will launch this feature in a broader aspect. The new insight tool will eventually provide some new opportunities to the marketing efforts.

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