Google has removed the “Sponsored” label on the Google Shopping Ads and changed it with the black “Ads” label as what you normally see on Google Search Ads. This is “streamlining” the ads label.

Before And After Screenshots On The Desktop Results

“Sponsored” Google Ads Label:

old sponsored ads label
Image Source: Search Engine Roundtable

Recommendation: Google Says Stock Photography Does Not Matter For Google Search

New “Ads” Google Ads Label:

new google ads label
Image Source: Search Engine Roundtable

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