Google Chrome now will give a “fast page” label to the pages that fulfill all Core Web Vitals benchmarks. The “fast page” label is determined by how they provide a good user experience. When all the benchmarks by Google are met, users will get to see a “fast page” label by long pressing on any link in the Chrome mobile browser for Android. This indeed offers uses to check whether the page they are gonna go through is fast, stable, and responsive.

fast page label
Image Source: Search Engine Journal

“To help users identify great experiences as they browse, we are excited to announce that Chrome will begin to highlight high quality user experiences on the web, starting with the labelling of fast links via the link context menu on Chrome for Android. This change will be rolling out starting in Chrome 85 Beta.”

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The “fast page’ label is given on the basis of real-world historical data. That means when the URL has been performing fast historically for users then Chrome will highlight the new badge. If in case the page does not have any historical data, then Google will calculate on the basis of the history of the website’s host. This feature as of now releasing for the beta version of the Chrome 85 on Android. If you wanna have a look at it can go to chrome://flags and turn on “Context menu performance info and remote hint fetching”.

Mostly Websites Fails The Core Web Vitals Assessments

If this update were to roll out today, not more than 15% of sites on the web will pass the test and earn the “fast page” label. Data says only a few sites fulfill the Core Web Vitals assessment. The core Web Vitals and their referring metrics-

  • Largest Contentful Paint (LCP)– It calculates the speed at which a webpage content is loaded. It must occur within 2.5 seconds of landing on the webpage.
  • First Input Delay (FID)– It calculates the speed at which users can interact with a webpage after going on it. It must occur within 100 milliseconds.
  • Cumulative Layout Shifts(CLS)– It calculates how frequently users face unexpected layout shifts. Webpages need to maintain a CLS of less than 0.1.

Conclusion

90% of the mobile URLs checked in the study clears the FID assessment roughly. Less than half passes the CLS and LCP assessments. So if you want to earn that “fast page” label these are the areas to focus on. Considering the Chrome 85 already out in the beta public testing, it is soon to be rolled out officially.

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