Yesterday Google announced that support for third party cookies in its own browser will be rolled out with 2 years. Third-party cookies are living on the edge as major browsers have rejected them. Chrome will replace third-party cookies with browser-based tools and techniques.

Recommendation: Google Announced About January Core Update For 2020

Privacy Sandbox

Third-party cookies will be replaced with the browser-based tools as part of the “Privacy Sandbox” initiative. Privacy Sandbox was first introduced in last year August following with the announcement of Google I/O.

Balance Out Privacy

Google’s main objective is to create an environment for personalization that protects users’ privacy too. Google further said this will require new approaches by ensuring that users get the relevant ads and sharing of data to be minimized and try to keep users’ information to the device only.

Targeting Audience Strategies

The Privacy Sandbox device imagines concentrated on and conversion measurement happening in the browser environment through “privateness keeping APIs.”

 

Leave a Reply

EXPLORE THE LATEST

EXPLORE THE LATEST

That answer every ifs and buts of digital marketing

Stay ahead with deeper understanding of the trends and up-to-date marketing tactics; all tried & tested in the ever-growing digital space.

EXPLORE THE LATEST

Who, What, When,

Where, Why, & How around the Globe

Stay on top of your game with local, national, & international affairs that have an impact in one way or another.

Looking to
Achieve your Goals?

Let us help you
get there!

We're a digital agency focused on
creative and results-driven solutions.

Start With
Submit Form Below