Links are important in ranking signal for Google and other search engines, but focusing on links only is not right as Google will ignore it.

Recommendation – Fluctuation In Google Ranking Made Pages Drop Out From Google Indexing

John Mueller said:

If links are the reason why a site is ranking higher, then if you remove them the site will rank lower. Links aren’t the only reason sites rank, obviously, so I wouldn’t blindly focus on them.

Few Words From Captain Obvious:

  1. Removing links that help you rank better can make your rankings decline.
  2. Removing links that do not help you rank better won’t make your rankings decline.

The only thing to focus on is which link is helpful and which is not.

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