Links are important in ranking signal for Google and other search engines, but focusing on links only is not right as Google will ignore it.
Recommendation – Fluctuation In Google Ranking Made Pages Drop Out From Google Indexing
John Mueller said:
If links are the reason why a site is ranking higher, then if you remove them the site will rank lower. Links aren’t the only reason sites rank, obviously, so I wouldn’t blindly focus on them.
If links are the reason why a site is ranking higher, then if you remove them the site will rank lower. Links aren't the only reason sites rank, obviously, so I wouldn't blindly focus on them.
— ? John ? (@JohnMu) October 2, 2020
Few Words From Captain Obvious:
- Removing links that help you rank better can make your rankings decline.
- Removing links that do not help you rank better won’t make your rankings decline.
The only thing to focus on is which link is helpful and which is not.
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