Google has announced Property promotion ads to help hotels looking to capture demand for users who are searching for places to stay.
They show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place. Previous to this launch, direct participation in property promotion ads was done through a whitelist
Earlier advertisers could only participate in property promotion ads via whitelist, but with this new introduction now you can participate directly via the Google Ads interface.
Examples Included In The Announcement
While standard hotel booking link ads are meant for advertisers to capture a booking for a hotel a user already chose, property promotion ads are designed to enable advertisers to influence the buying decision for users still looking for a hotel
As more users are looking out for booking hotels and flights, these new Property promotion ads can help hotels reach out to the customers.