Google has announced Property promotion ads to help hotels looking to capture demand for users who are searching for places to stay.

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Statement By Google

They show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place. Previous to this launch, direct participation in property promotion ads was done through a whitelist

Earlier advertisers could only participate in property promotion ads via whitelist, but with this new introduction now you can participate directly via the Google Ads interface.

Examples Included In The Announcement

Property promotion ads
Image Source: Google

Property promotion ads mobile
Image Source: Google

Explanation By Google

While standard hotel booking link ads are meant for advertisers to capture a booking for a hotel a user already chose, property promotion ads are designed to enable advertisers to influence the buying decision for users still looking for a hotel

Conclusion

As more users are looking out for booking hotels and flights, these new Property promotion ads can help hotels reach out to the customers.

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