Google has come up with a new content policy within its Google Posts help documents that particularly don’t allow businesses to add mobile numbers in the content of their Google Posts.
— Joy Hawkins (@JoyanneHawkins) April 7, 2021
Google Posts are displayed on your local knowledge panel in the Google Search and users can share messages with customers that way. But you now can not share a message and include your phone number in that Google Post. Google has called this new policy as Phone Stuffing.
To avoid the risk of abuse, we do not allow your post content to include a phone number. You can make your phone number available on your Business Profile or website.
Google states that users can instead attach a “Call now” button to your post that uses your verified business profile phone number.
Here’s How The Feature Looks Like