Google is once again working on infinite scroll on the mobile search results. Earlier we have seen a lot of tests of infinite scroll, not only on mobile search results but also on desktop results.
Recommendation:
Currently, the mobile search results have a ‘more results’ button in order to load more results but as seen in this test there is no such need for that button.
Here are some tweets showing the new infinite scroll testing by Google in action:
I’m in a test for infinite scroll on mobile. Anyone else? pic.twitter.com/nlVxO1N8Da
— Brian Freiesleben (@type_SEO) February 4, 2021
It’s possible I haven’t noticed the experience, tbh. But what feels odd is that sometimes I swear I’m getting what would be traditional page 1 & page 2 together before hitting any load more action. pic.twitter.com/URBmCHRQqK
— Kelly (@_KellyDubs) February 5, 2021
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