All of sudden, Google has decided to share the competitor’s details as Alternatives in the Knowledge panel. A knowledge panel is a place where you can see your company information in a very attractive manner.

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Knowledge Panel Showing Competitors As Alternatives
Image Credits: Search Engine Roundtable

Google’s Danny Sullivan stated that it might be a test of giving more information to the users. It is only done for the website that are using featured snippets. Further, he understands the business concern and will look into the matter personally.

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