Google Launches Holiday Marketing Resources To Help Marketers In Better Customer Engagement

 

Google launches a marketing hub for small businesses. It is believed to be full of resources which will help the marketers to stay busy in the shopping season this year. It will be a mini-site that will recommend businesses with reaching shoppers across platforms like Google Search, Google Shopping, and Google Maps. According to the data, almost 71% of US adults shop on online platforms, so customer reach will be important for all the online businesses and shops. These shoppers mostly buy form new retailers which are local small businesses. Exactly 66% of the buyers shop from local small businesses

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New Tools

Grow My Store

This tool will rate the customer experience on retailers website and will compare the performal with competitor retailers of same category retail. Google take bit time to generate this report, retailer just have to enter the URL of the online store and the tool will come up with recommendations. Below video is demonstration of the tool.

Local Oppurtunity Finder

It is designed for the help of small businesses, which will help them attract customers towards themselves. The will give the best result to the businesses from Google My Business. This tool also recommends improvement in Google My Business Profile.

Some Marketing Lessons By Google

Business Hub contains number f short lesson for local businesses for better results. Some of which are –
  • How to list products in Google for free
  • Making it easy for customers to find you
  • Creating an effective social media plan
  • SEO best practices
  • Five options for getting your business online
Google, Google Maps, Google My Business, Google Search, Google Shopping, US,

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